For a lot of small businesses, a website might be the furthest thing from their mind during their day-to-day operations. Clients come to their physical location, purchase products or indulge in services, and leave. The entire process is done off-the-grid, and in-person, so why do you need a website?
Your Clients Are Already Online
It doesn’t matter if your ideal target market are millennials, pre-teens, or the newly-retired. Your clients are online in some capacity or another, and are most likely searching for businesses like yours on Google, Facebook, and other social media platforms.
Being online and having a website that is modern and mobile-friendly just makes sense.
Easily Share Information
A website gives you the freedom to share whatever you want, whenever you want. Say you’re a beekeeper. Not only can you share information about your hives, you can also share your favourite recipes, teach about beekeeping, and offer information on your products.
Your website can be a treasure trove of information for potential and current clients if you let it. Update your business hours easily, create web-only promotions, and give a behind-the-scenes look at your business. Have frequently asked questions? Add them on their own page!
As a millennial, I hate calling people on the phone. If I can find the information I need online, it doesn’t matter how much longer it may take. I don’t want to talk to people on the phone if I don’t have to.
Instead of phoning people and companies, I connect with them on their social media platforms, like Facebook Messaging my questions, Tweeting about service disruptions or shipping issues, and Instagramming my latest #OOTD (Outfit of the Day) and delicious meal I ate last night.
If your business isn’t on these platforms (or they aren’t listed on your websites), your clients probably won’t go searching for them. Keep this information readily available and watch your follower counts grow. These people following your profile give you free marketing. They’re already interested in your business and want to interact with you, so why not use that to your advantage?
Another way that having a website impacts your business is that it increases legitimacy. Remember back in the day, how if you weren’t in the phone book, your business pretty much didn’t exist?
The same thing happens online. If you don’t have a website, or if it hasn’t been updated in a few years and looks a bit dated, customers won’t be as sure of your business. A clean, modern website not only shows that your business knows to be online, but that you’re keeping up with the trends.
Let’s Have an Example:
Imagine you’re going to look for a new hairdresser. You go to search for hairdressers in your area, and see two companies. The first company (totally fictional, by the way), Golden Locks Hair Design, has a modern website that allows you to book your appointment online. Different webpages tell you more about the team, show off the hair studio’s accomplishments, and show a gallery of past hairdos and their happy customers. There’s a nice-looking logo, the colours of the site go well together, and the images are bright and crisp.
The second company, Coloured Shears Hair Studio, has reviews on Google and Yelp!, but it takes you some digging to see other reviews of the hair studio. When you finally visit the website, it looks like it was abandoned in the early 2000s. The images are pixellated, and you have to scroll left and right on your phone to see everything. You don’t know the last time this website has been updated, if ever.
Which hairdresser would you go with? Probably the first one, right? Just like you wouldn’t have your employees coming in looking like they’ve been living out of their car for a few weeks, your online presence should be the same way.
I Feel Like My Website Could Use a Makeover, What Can I Do?
Lucky for you, you’ve come to the right place! Check out my products & services for more information on how I can help your business leverage social media to get better clients, modernize your branding, and bring your website into the digital age.