The presentation itself, presented to the professor, representatives of the Ravens, and the class, follows the brand guide given, and is text-sparse to allow for more engagement.
The idea behind the proposed campaign was to use the raven mascot to symbolize the inner strength of the athletes, but to encourage students as well to release their inner Raven through use of the hashtag #BringOutTheRaven. In advertisements, star players from the varsity teams would be given Ravens wings, and students would be invited to purchase tickets online (reducing uncertainty avoidance), and bring out their inner Raven.
To further reduce uncertainty avoidance, it was recommended that brochures with key information about players and rules of the sport would be created as part of a “Ravens Guide” series. These brochures would be available at the Athletics Centre and other key places on campus, and would help to increase the knowledge of students so as to encourage attendance at games.