Data Driven Marketing Video

We were releasing a new package targeted towards Marketers and their needs to collect analytics; something that is sometimes hard to do with print and other offline mediums. This offer was created in conjunction with a marketing conference we were attending, so we needed a video that would be playing in the back of the booth to catch the attention of passersby.

After initial sketches were approved, I designed the main stylistic and transitional elements of the animation in Illustrator for approval. Once this was approved, I looked at what the flow of the video was (literally) and plotted this into a grid with one 1920×1080 rectangle in between each element so that I could have all of the different stops in the animation flow smoothly together. This file was then easily imported into After Effects where the bulk of the animation and composition was done.

To see the entire animation process, watch the video below, sped up to almost 1000% from 1 hour and 30 minutes to just 10 minutes.

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