What if there was a way for gamers to get a discount on downloadable content, and have access to new content immediately the moment it came out?
This was the main thought behind EA Surge. In a fourth-year marketing course at Carleton University, my team and I were given the task of finding an organization with a marketing management problem, and recommending a solution that would solve the issue we discovered.
Above is the video shown at the end of the presentation as a mockup of what would be shown at the end of a three-day gaming convention to be held by EA. Below is an example of EA Surge’s start up logo, shown during advertisements or at a lower intensity when loading the platform for purchasing content.
The project consisted of a written paper and an in-class presentation to the professor. The following are the slides used during the presentation.