Whenever Versature attends an event, one of my main tasks is to create a short looping animation to play on a TV screen to draw in attendees’ attention. For SaaS North, the star of the show was our latest product launch, Insights.

When creating this video, I wanted it to be more conceptual than accurate to the UI of Insights. There’s so much that can be done with each of the products in Insights that showing accurate representations of each on screen would be cluttered and confusion, so instead I took the route of simplifying the UIs down to their core and using those basic forms as the basis for the animation.

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