Tools of the Trade

A definitely-not-comprehensive list of things I can do and tools I know how to use.

A
Advertising, Digital
Advertising, Multimedia
Advertising, Print
Advertising, Social Media
After Effects
Animation, 2D
Art Direction
Asana
Audition

B
Blogging
Brand Development
Branding

C
Calligraphy, Modern (both on paper and digital)
Consumer Behaviour
Content Marketing
Convertkit
Copyediting
Copywriting

D
Data Analytics
Data Visualization
Demand Generation
Digital Design
Digital Marketing

E
E-commerce Strategy & Implementation
Education
Email Automation
Email Marketing
Excel (like actually… ask my about my automated budget!)

F
Facebook Ad Manager
Flodesk
Fullstory

G
Google Adwords
Google Analytics
Google Tag Manager
Graphic Design

H
Hootsuite
Hubspot

I
IFTTT
Illustration, Vector
Illustration, Raster
Illustrator
Inbound Marketing
InDesign
Integrated Marketing

K
Klipfolio

L
Launch Strategy & Implementation
Lead Generation
Liquid (Shopify Development)

M
MailChimp
MailerLite
Market Research
Marketing Automation

P
Pardot
Photography
Photoshop
PHP Development
Pinterest Ad Manager
PPC Ad Management
Premiere Pro
Print Design
Procreate
Project Management
Public Relations
Public Speaking

S
SaaS Product Marketing
Salesforce Lightning & Classic
Search Engine Optimization (SEO)
SEMRush
Shopify
Showit
Slack
Social Media Marketing
Sprout Social
Squarespace

T
Tailwind
Team Management & Leadership
Technical Writing
Traditional Marketing
Trello

U
User Journey Mapping
UX Design
UX Research

V
Video Editing
Video Production
Videography
Voiceover Acting

W
Webhooks
Web Design (using page builders like Beaver Builder, Divi, Genesis, and WPBakery, and with custom-coded templates and ACF Pro)
Web Development
Wireframing
Wordpress
Writing

Z
Zapier

So you’ve reached the bottom of the page, and I know what you’re probably thinking…

“There has to be a catch. There’s no way she actually knows how to do everything here.”

I promise you, it’s true! I’ve been described by past bosses as “scary in a good way” and “dangerous”. I wholeheartedly believe that marketing efforts and design work best when they are built as a harmonious, cohesive unit instead of a production line of agencies and departments that don’t always communicate everything with each other.

After I graduated university and started working as a content writer/graphic designer, I was only given one piece of a larger puzzle. Interested in learning more about marketing and expanding my skillset, I started looking into the pieces of the puzzle that happened before and after I was given a blog post to write or ad to design. I became interested in the strategy behind marketing decisions, not just completing tasks that landed on my desk, and realized that the best marketing campaigns are those that have a consistent thread throughout tying them together. As the company I worked for and our marketing budget grew, so did the complexity of the campaigns I worked on.

One of my proudest moments was completing all of the digital content creation for a large campaign in a week, which included multiple designed print documents of different formats, 6 landing pages with accompanying email sequences, forms, and form handlers, almost 30 display advertisements for different platforms, and a 4-minute 2D animated video with live action elements to be used in physical video cards. I work extremely well under pressure and tight deadlines, can easily multi-task, and am capable of switching gears to work on different projects or different mediums with ease.

Bonus skills that didn’t make the list:

Making horrible dad jokes

Drinking an entire venti hot chocolate in the 10 minutes it takes to go from the Starbucks to the office

Playing the concert harp (seriously)

Convincing my dog to look at the camera for Instagram

Buying almost the exact same dress 4 times for my work uniform

Perfectly timing walking to the counter to when my morning bagel pops out of the toaster

Folding a fitted sheet without just rolling it into a ball of sadness

Consistently making a weird face at my phone when using Face ID to unlock it