A definitely-not-comprehensive list of things I can do and tools I know how to use.
Advertising, Social Media
Calligraphy, Modern (both on paper and digital)
E-commerce Strategy & Implementation
Excel (like actually… ask my about my automated budget!)
Facebook Ad Manager
Google Tag Manager
Launch Strategy & Implementation
Liquid (Shopify Development)
Pinterest Ad Manager
PPC Ad Management
SaaS Product Marketing
Salesforce Lightning & Classic
Search Engine Optimization (SEO)
Social Media Marketing
Team Management & Leadership
User Journey Mapping
Web Design (using page builders like Beaver Builder, Divi, Genesis, and WPBakery, and with custom-coded templates and ACF Pro)
So you’ve reached the bottom of the page, and I know what you’re probably thinking…
“There has to be a catch. There’s no way she actually knows how to do everything here.”
I promise you, it’s true! I’ve been described by past bosses as “scary in a good way” and “dangerous”. I wholeheartedly believe that marketing efforts and design work best when they are built as a harmonious, cohesive unit instead of a production line of agencies and departments that don’t always communicate everything with each other.
After I graduated university and started working as a content writer/graphic designer, I was only given one piece of a larger puzzle. Interested in learning more about marketing and expanding my skillset, I started looking into the pieces of the puzzle that happened before and after I was given a blog post to write or ad to design. I became interested in the strategy behind marketing decisions, not just completing tasks that landed on my desk, and realized that the best marketing campaigns are those that have a consistent thread throughout tying them together. As the company I worked for and our marketing budget grew, so did the complexity of the campaigns I worked on.
One of my proudest moments was completing all of the digital content creation for a large campaign in a week, which included multiple designed print documents of different formats, 6 landing pages with accompanying email sequences, forms, and form handlers, almost 30 display advertisements for different platforms, and a 4-minute 2D animated video with live action elements to be used in physical video cards. I work extremely well under pressure and tight deadlines, can easily multi-task, and am capable of switching gears to work on different projects or different mediums with ease.
Bonus skills that didn’t make the list:
Making horrible dad jokes
Drinking an entire venti hot chocolate in the 10 minutes it takes to go from the Starbucks to the office
Playing the concert harp (seriously)
Convincing my dog to look at the camera for Instagram
Buying almost the exact same dress 4 times for my work uniform
Perfectly timing walking to the counter to when my morning bagel pops out of the toaster
Folding a fitted sheet without just rolling it into a ball of sadness
Consistently making a weird face at my phone when using Face ID to unlock it